If you are the type of buyer who researches and compares product features, pricing, and reviews across several brands of televisions before purchasing, your behavior reflects:

Green _______________________ refers to exaggerated or misleading environmental claims made by a company.

Ben & Jerry’s is a company that publicly supports social and environmental causes that purposefully align with the values of their consumers. This strategy is most influenced by which macroenvironmental factor?

While shopping, Jesse hesitates to buy an expensive smartwatch because he is unsure it will perform as expected. This concern represents:

CVS places snacks and small convenience items near the checkout counter. This strategy is effective primarily because:

The Universal Set contains only the brands a consumer would seriously consider purchasing.

A company like TikTok must adapt to changing data privacy laws and government regulations in different countries. This reflects the importance of the:

Functional Needs = Refer to the practical benefits and performance of a product/service to an individual consumer.  Psychological Needs = Refer to the personal gratification, feelings, or self-image a consumer associates with a purchase.

In marketing, Situational Factors include all influences that affect a consumer at the moment of purchase, such as the buying environment, time pressure, and the consumer’s mood.

Explain the rationale for providing recommendations in g/kg/bw as opposed to a % of total kcals and give a practical example of an athlete who consumes each macronutrient within the acceptable macronutrient distribution ranges but not in terms of g/kg/bw.