Suppose that a firm’s production function is given by Q = KL (MPK = L and MPL = K), where Q is quantity of output, K is units of capital, and L is units of labor. The price per unit of labor and capital are $30 and $20, respectively. How many units of labor and capital should the firm use if it wants to minimize the cost of producing 600 units of output?      (2 points)

Broadcasters use the viewership numbers collected during four annual periods, in February, May, July and November, known as [BLANK-1] to set advertising rates for the rest of the year.

Sabrina looked at a rate card for Chef Source magazine and saw that the one-time cost for a full-page black-and-white ad was $655. She knows that the magazine has a total circulation of 10,000. What is the magazine’s CPM?

What practice refers to the decline in cable television subscribers?

[BLANK-1] is the major audience rating service for television.

When James Bond drives a BMW Roadster in the movie Golden Eye, or the characters in an episode of Mad Men buy Heineken beer for a company dinner party, it’s likely that the brands have paid the producers of the content for:

The two word term that is the most listened to daypart in local market radio: [BLANK-1]

Radio stations base the rates they charge their advertisers on ratings numbers and

A designated market area refers to

More than half of the ads for Wheel of Fortune, a game show that is offered to local stations for free or a reduced rate, are presold to national advertisers. Which term best describes this situation?