Researchers used the volume of chatter on a Web site to fore…
Researchers used the volume of chatter on a Web site to forecast movie box office revenue. Opening weekend box office revenue data (in millions of dollars) were collected for a sample of 31 movies. In addition to each movie’s mention rate (X1) defined as the average number of mentions referring to the movie per hour 1 week prior to the movie’s release, the researchers also computed the ratio of positive to negative mentions (X2) called the PN-ratio. The equation of regression is: Which β in the model, represents the change in revenue (y) for every 1-mention increase in the mention rate (x1), holding PN-ratio (x2) constant?
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