“Intermittent punishment is more effective than continuous punishment in reducing behavior.”

How does behavioral momentum theory explain why some unwanted behaviors are difficult to eliminate?

What is the break-and-run pattern in fixed-ratio (FR) schedules?

BONUS QUESTION (worth up to 3 points): Identify a key area of learning / insight that you gained from this course (overall). Also, name and describe one specific action you will take in your personal or professional life as a result of this course. 

Customer segmentation relative to marketing / advertising can be expensive. There can be additional costs associated with: _________________________________________.

A major factor underpinning the growth of the nation’s minority markets is that African Americans, Asians and Hispanics continue to become more highly educated, which allows proportionally more Blacks, Asians and Hispanics to enter occupations with higher average salaries (Multi-Cultural Buying Power). As a key executive in a business-to-consumer company, name and describe three (3) important factors to consider when determining your market segmentation strategy.

In class, we watched a few video / television advertisements which specifically targeted the LGBTQ+ community, including an advertisement by: ______________________________.

According to The Multicultural Economy (University of Georgia study), ___________ _____________ make up 6.3% of the U.S. population, but they have buying power of $1.3 trillion. This means they have the highest per capita buying power amongst the racial / ethnic groups in the U.S.

Many of the DiversityInc Top 50 business-to-consumer companies tout their strategies, initiatives, and measurable results relative to DEI. Based on our reading assignments, our class discussions, and your own self-study, describe the importance of DEI relative to marketing / advertising and/or product development and/or the overall business case for DEI.

Consumerism promotes the idea that individuals should prioritize saving money over purchasing goods and services.