Which factor increases the effectiveness of punishment?

What effect does increasing the intensity of punishment typically have on behavior suppression?

How does the avoidance paradox relate to public health behaviors, such as vaccination?

What did Azrin & Holz (1966) find regarding punishment and response suppression?

“Employees who feel unfairly punished at work may avoid their supervisor or find ways to work less, demonstrating escape or avoidance behavior.”

“Intermittent punishment is more effective than continuous punishment in reducing behavior.”

How does behavioral momentum theory explain why some unwanted behaviors are difficult to eliminate?

What is the break-and-run pattern in fixed-ratio (FR) schedules?

BONUS QUESTION (worth up to 3 points): Identify a key area of learning / insight that you gained from this course (overall). Also, name and describe one specific action you will take in your personal or professional life as a result of this course. 

Customer segmentation relative to marketing / advertising can be expensive. There can be additional costs associated with: _________________________________________.