You’ll have some discussion questions as part of this exam. Here is one of them. One of our own (not a YouTube video) tutorials had a focus on TV ad creation, showing you a spokesperson in a wheel chair and various behind the scenes materials shot as they were creating the ad. Spending no more than 10 minutes total, describe the content from that ‘Local Market TV ad.’ What was memorable about the message?  What surprised you related to the behind the scenes materials versus the final spot?  What else did you learn from it?  

WRITE THE WORDS: [BLANK-1] are best described as rapidly produced pencil sketches of an ad used to try out ideas. 

_____ are a collection of infected hair follicles that often occur on the back of the neck, the upper back, and lateral thighs that form a mass that evolves into an erythematous, painful, edematous mass, which drains through many openings.

When buffers, such as carbonic acid-bicarbonate, absorb excessive H+ (acid) or OH– (base), a significant change in the plasma pH results.

In order to be successful, a viral marketing campaign should

Whole Foods Market emphasizes that it is the best source for the healthiest, natural and organic foods among its competitors and that all of its stores are “certified organic” and so this refers to the place the brand occupies in the minds of consumers. This description relates to Whole Foods Market’s ________ strategy.

What causes the clinical manifestations of confusion, convulsions, cerebral hemorrhage, and coma in hypernatremia?

What principle guides how print ads should be laid out?

Individuals with chronic hepatitis C are at increased risk for chronic liver disease.

A person has rhabdomyolysis. Which typical clinical manifestation will be found upon assessment?