In your Team Marketing Research Project, teams had to decide on a research topic and develop research questions/objectives. The next step in the research design is to conduct what type of research (in contrast to quantitative research that teams will do later in the semester by creating a survey)? Write a few sentences. In your answer, name the type of research, and discuss the method in use for this part of the research project. (Hint: the method in use is: a method that involves the team communicaing with groups of individuals.)

Two types of experiments that can be distinguished are:

If a researcher is interested in investigating whether or not consumers like a new packaging method for a particular product, the researcher should focus on measuring (looking at the consumers’ overall evaluation of something): 

A typical _____ consists of 5-10 participants in a group setting. This is a method of qualitative data collection. (Hint: answer is two words.)

You would like to determine the demographic charactertistics of owners of Tesla vehicles. You have already conducted exploratory research. The appropriate research strategy would be:

When identifying a problem (or Opportunity), the researcher needs to look for “gaps” and to avoid ___, the routine way of looking at a situation. It causes individuals to assume that what is generally accepted to be true or assume away something novel as irrelevant.

The management of a local coffee shop in Fairfax, Virginia is concerned about their choice of social media advertising. They aren’t sure if advertising placed in social media is reaching their target market. A research project is launched with the objective of determining the relationship between engagement with the social media ads and making purchases from the coffee shop. You decide to conduct a survey to ask about engagement with social media ads and the number (frequency) of purchases from the coffee shop. This type of research is best described as:

A(n) _____ problem is a restatement of the decision problem in research terms from the researcher’s perspective.

To reduce Demand Characteristics in an experiment, which of the following should be used?

When constructing a list of questions to ask participants for use in a focus group or interview, in general, which type of approach is used, in which broad general topics are asked first, and then increasing focus on specific issues to be studied with more focused questions?