Mintzberg (1987) uses the metaphor of “crafting” to suggest that effective strategists primarily: 

In platform strategy, reducing “friction” primarily means: 

Session 3: Industry View – External Environment

Which cells are infected by HIV? 

Porter (2008) argues industry profitability is shaped primarily by: 

Test performed within a living host or organism (e.g., TB skin test): ____________________

A “choke point” (Gadiesh & Gilbert, 1998) is best described as: 

In Porter’s (1996) view, a major reason competitive advantage can be sustained is “fit,” meaning: 

Branch of laboratory medicine that performs antibody/antigen testing with serum: ____________________

Mintzberg (1987) distinguishes “deliberate” and “emergent” strategies. An emergent strategy is best described as: