You’ve just been hired as part of the strategic communication team for a professional sports franchise of your choice (NBA, NFL, MLB, WNBA, MLS, etc.). The organization is preparing to launch a campaign to reconnect with fans and increase engagement during the offseason. Assignment (Short Written Response – 2 paragraphs):Using the PESO model (Paid, Earned, Shared, Owned): Describe how you would use each element of PESO to build excitement and engagement for the campaign. Provide at least one specific example of a communication tactic for each category (e.g., a paid social ad, a media interview, etc.). Explain how all four elements would work together to create a consistent message and strengthen the team’s brand.

Which type of primary research includes activities like focus groups and interviews?

Which aspect of creating and distributing “sticky” content is related to “when an organization or individual possesses information related to a unique topic that others may not be aware of?”

In a sports organization’s SWOT analysis, which of the following would be considered a Strength?

Which college team is Dr. Mac’s favorite? 

In the PESO model, which of the following best represents an example of Earned Media in sports communication?

Which of the following best distinguishes fanship from fandom?

Discordant communication is part of the community aspect of sport communication. This is better known as what?

Framing Theory focuses on:

Potatoes were domesticated in