Zappo’s is well known for sharing videos, blog posts, and social media content highlighting quirky office traditions, customer service calls, and employee stories. This is an example of what type of brand storytelling?

Q42.  The charge nurse on the medical-surgical unit is reviewing client information for the upcoming shift. What client will the nurse recognize as having the MOST significant risk factors for developing a Clostridium difficile (C-diff) infection?

Q30.   A patient calls the clinic to report a severe diarrhea lasting 4 days. What would the nurse anticipate that the patient will need to do?

The Weather Channel brand name clearly describes the brand’s function and benefits. What does this example illustrate about the potential downside of descriptive brand names?

Turning inward, with reference to the foot:

If Pepsi seeks to close the cultural equity gap with Coca-Cola, which branding strategy would most effectively increase its cultural resonance and competitive positioning?

A female patient presents with a history of leukocytosis, dysuria, lower abdominal pain, and hematuria. Sonographically, the kidneys appear normal, although the bladder wall measures 6 mm in the distended state. What is the most likely diagnosis?

The nurse employed in a woman’s health care clinic would be most concerned about which client statement?

The nurse is providing education to a 32-year-old female client diagnosed with human papillomavirus (HPV).  Which client statement indicates a need for further instruction?

A nurse is explaining the role of the uterus to a patient. Which statement is correct?