Maria shops at a boutique with dim lighting, soft music, and cozy scents. She stays longer and buys more than usual. What influenced her?

Eric usually eats healthy, but while traveling and hungry at the airport, he buys a fast-food burger. This decision is most influenced by:

Promotion-focused consumers are motivated by goals and achievements.

Physiological needs are considered basic survival needs.

The ideal self is who we currently are in real life.

Which type of self-concept reflects who a person aspires to be?

Which type of self-concept reflects how a person sees themselves now?

Maslow’s Hierarchy suggests that people must satisfy esteem needs before physiological needs.

Latent motives are often:

Jordan uses a reusable water bottle, takes public transport, and buys from eco-friendly brands because he believes in environmental responsibility. This reflects his: