Imagine you are part of the C-suite leadership team of a del…
Imagine you are part of the C-suite leadership team of a delivery service start-up. The company operates on a business model designed to match delivery demand with supply, similar to Instacart but not limited to grocery goods or restaurant orders. Instead, the platform allows for a wider range of delivery options—for example, shipping your home-baked goods or cakes to your grandparents, or transporting your pet to a friend in a nearby city while you are on vacation. The company is currently inspired by the case study Uber: Applying Machine Learning to Improve the Customer Experience and wishes to better understand its customers. One specific objective is to identify and depict the typical customer personas. As the only member of the C-suite with machine learning expertise, you have been tasked with leading this project. Your responsibilities include explaining the feasibility, approach, and outcomes to the rest of the team. Specifically, please address the following questions: 1. Feasibility of Machine Learning: Can this problem be solved using machine learning? If so, would you approach it as a supervised or an unsupervised learning task? Please provide reasoning for your answer. (3pt) 2. Proposed Methodology: Describe your proposed approach. For example: What would be the target variable to predict (if applicable)? What features (attributes) of the data would be relevant, and how could these features be collected? (3pt) 3. Persona Development: The team is also curious about how many typical customer personas the company should aim to identify and manage. Please provide your recommendations. (3pt)
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