When dealing with psychoactive drug abuse, societal strategies to mitigate substance abuse have focused on 1. 2 3

A brand pursuing mass-market penetration should reduce distribution intensity to maintain a strong premium image.

Market expansion requires new product features to attract new segments.

A product’s profit margins are very low because the firm is spending heavily on promotion and distribution to build awareness. What stage is most likely?

A firm introduces a new product and wants to set a low price to speed adoption before competitors imitate the category. Which pricing strategy is this?

A cleaning products brand wants to grow despite category stagnation. Research shows customers use the product only for basic cleaning, even though it can handle multiple tasks. The company launches ads highlighting new usage occasions to boost volume. What strategy is this?

A company that wants to practice skimming must rely heavily on cost reductions to support the strategy.

A robotics startup aims to enter a broad market quickly before larger competitors respond. The company adopts low pricing, wide distribution, and heavy trial-based promotions to accelerate adoption. Which new-entry approach best matches this plan?

If all brands in a category appear close together on a perceptual map, introducing minor feature upgrades is unlikely to shift positioning meaningfully.

A firm sees competitors withdrawing from a declining category where fixed costs remain high. What opportunity may appear?