You are a media planner, and your job is to report the Share…
You are a media planner, and your job is to report the Share of Voice (SOV) and Media Mix for the year 2025. Additionally, you are asked to estimate the SOV for a new brand, Brand X, for 2025. Fill in the blanks below and choose the closest answer for each question. Assume that competitors in 2026 will maintain the same budget as in 2025. Media Expenditures Brands Magazines Net TV National Newspapers Net Radio Total HP $200,000 $600,000 $200,000 $100,000 $1,100,000 Dell $300,000 $200,000 $300,000 $0 $800,000 Apple $200,000 $300,000 $50,000 $50,000 $600,000 Total $700,000 $1,100,000 $550,000 $150,000 $2,500,000 Q) Which brand has the highest share of voice in magazines and specific shares?
Read DetailsAssume that we live in a universe of 100 million TV househol…
Assume that we live in a universe of 100 million TV households. Use the table below to answer the following questions. The CPM for “X File” and “Friends” is _____ and ______, respectively. Program Rating Cost of 30”: X File 10 $500,000 Friends 5 $300,000
Read DetailsA market has 15 TV households (A to O). Samsung implemented…
A market has 15 TV households (A to O). Samsung implemented a 4-week ad schedule. Each week’s episode of Desperate Housewives carried a Samsung commercial. For each week, “X” represents households watching the show, Desperate Housewives. “On” means the TV set was on but tuned in to a different show. “Off” means the TV set was off. Refer to the following frequency distribution to solve the questions. Every household has a TV set. CAUTION: Please, round off the numbers to the nearest hundredth digit for the whole calculation process, and pick the closest answer. Week A B C D E F G H I J K L M N O 1 X On X X X Off On On X Off Off On On X Off 2 On X X X On On X Off X X On X X X X 3 X X X Off Off Off On On On On Off On X On On 4 Off X X X Off On X On X X On X On X X What is the reach for the 4 weeks?
Read Details