When a conglomerate owns two of the three kinds of companies…
When a conglomerate owns two of the three kinds of companies that can create and release media product, it is vertically integrated. Production is the creation of the media product. Distribution is making it available for viewing. Exhibition is the vehicle through which the product is seen or heard (theaters, television stations, etc.)
Read DetailsWhen a conglomerate can create stardom by putting an actor (…
When a conglomerate can create stardom by putting an actor (for example) onscreen and then making sure that actor gets a great deal of exposure on talk shows, newspapers, and magazines that the conglomerate owns, this is an example of:
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