Chic Eyewear, a producer of designer eyeglass frames, promotes their new line in national fashion magazines. Chic Eyewear lists the select optical retailers that carry their line at the bottom of their ads. This is an example of a ________ strategy.  

 Establishing prices for razor blades that must be used with a razor blade system is known as ________ pricing.  

The aim of ________ is to make ads and brand content so engaging or useful that people want to watch them.  

Which type of channel arrangement is a retailer like Home Depot likely to follow?

 NerdHerd Electronics sells three different sizes of televisions at three different prices. In this case, the company’s pricing strategy is referred to as ________ pricing.  

Wayne Wholesaling fulfills many channel functions for its customers. The company mainly focuses on helping retailers to train their salespeople, improve store layouts, and set up inventory control systems. Based on this description, which channel function is provided by Wayne Wholesaling?  

Leading “big-box” stores, such as Walmart and Target, now dominate the retail scene. However, even “small-box” stores like Dollar General, are thriving in the current economic environment. All three retailers are considered ________.  

 Lush Lawns, a new landscaping company, uses the same logo and shade of green in all forms of communication including its online ads, truck signage, Web site, and business cards. Which technique is being used by Lush Lawns to promote its business?  

A group of independent retailers that bands together to set up a jointly owned, central wholesale operation and conduct joint merchandising and promotion efforts is referred to as a ________.  

In a promotion mix, ________ involves personally connecting with carefully targeted individual consumers to both obtain an immediate response and cultivate lasting customer relationships.