In a study of public speaking anxiety, participants are rand…
In a study of public speaking anxiety, participants are randomly assigned to recieve either an anxiety reducing medication or an inactive sugar pill. Participants are not told which pill they recieved. The pills look the same so that the researcher distributing the medication cannot tell which pill the participants recieve. What is this procedure called?
Read DetailsAbacus Corp. employs a variety of digital marketing strategi…
Abacus Corp. employs a variety of digital marketing strategies, from display ads to influencer partnerships, to lead customers through the buying process. To measure the impact of each strategy on sales, they develop models such as “Position-Based” and “Data-Driven” to attribute the final purchase to the appropriate channels. What are the models Abacus Corp. uses to evaluate the contribution of each marketing channel to the final purchase called?
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