A hotel booking website, VrBooking, is showing consumers a b…
A hotel booking website, VrBooking, is showing consumers a base price on the first screen, and only adds resort fees and taxes at the check-out page. It runs an A/B test and finds an additional 1% increase in the base room price reduces bookings by 2% and that an equivalent increase in resort fees reduces bookings by 1.5%. Discuss what might happen to demand in the short-run and long-run if VrBooking decides to add a dollar to the base price and reduce a dollar from the fees.
Read DetailsYou are a manufacturer of a new appetite reducing drug that…
You are a manufacturer of a new appetite reducing drug that requires prescription. A direct competitor is increasing advertising investment in their drug, with an informative ad on how the drug works to reduce appetite. True/False: you can decrease your own advertising spending to achieve the same sales target.
Read DetailsYou developed a new drug, TheLorax, and you will be the mono…
You developed a new drug, TheLorax, and you will be the monopolist in the market. Developing the drug cost $344.3 million over the past 7 years. You expect that if you price at $200 you can sell 22,500 units per year and if you price at $100 you can sell about 45,950 units per year. Your marginal cost of production is $4.74. You face a constant elasticity demand curve where the price elasticity of demand is -1.03. What price should you set (round to nearest dollar)? Do you wish to enter?
Read DetailsA client is prescribed a tricyclic antidepressant for the tr…
A client is prescribed a tricyclic antidepressant for the treatment of depression that has not responded to selective serotonin reuptake inhibitors (SSRIs). The client states, “This medication isn’t working after two weeks of taking it.” Which is the best response by the nurse?
Read DetailsDuring an interview, the client tells the psychiatric nurse…
During an interview, the client tells the psychiatric nurse in a mental health clinic, “Sometimes I feel as if life is not worth living. I want to harm myself.” Which interventions should the nurse implement at this time? Select all that apply.
Read DetailsThe nurse is providing care to four pediatric patients durin…
The nurse is providing care to four pediatric patients during a 12-hour shift. The nurse suspects one of the patients is showing manifestations of autism spectrum disorder. Which of the following patients is at the highest risk for developing autism?
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