Yonder is responsible for planning a sales convention for his employer next year. He’s meeting with his team to begin work on the convention’s program. Which of the following best represents their first step in this process?

Which of the following options best demonstrates an important post–trade show responsibility for public relations professionals?

Vita is planning a conference for members of a state marketing association. Which of the following options best represents a consideration that Vita will need to make before selecting a venue?

What is the best advice for a public relations firm to offer a client who wants to use YouTube to promote a product, service, or the company itself?

Archie wants to document the Justice for Giuseppe rally being held at the state capitol. He wants people to be able to hear the speakers’ comments, see the reactions of law enforcement, judge the size of the crowd, and get a genuine “feel” for the event in real time. Compared to the others, which social media platform would be BEST suited to meeting these goals?

Which of the following advertising resources allows for unlimited content and full control over the type of content delivered?

Which of the following options best describes a reason companies hold virtual and hybrid meetings?

Tiana is preparing a video news release to summarize and highlight her employer’s volunteerism efforts for the previous year. Which of the following items will be most important for her to consider as she prepares the primary video clip?

When preparing a video news release, a savvy public relations professional should include __________, which is not scripted or edited but contains additional soundbites and clips that can serve as a backdrop to a current news story that otherwise would not have any video accompanying it.

Salty’s Beef-N-Burger is rolling out a new menu item, the Super Steak Sizzling Supreme with Bacon and Cheese, and it wants to make a big splash in the fast-food industry. As such, Salty’s PR team has invited numerous journalists, influencers, bloggers, and others to a “sneak tasting” of the new menu offering a month before it becomes available to the public. This is an example of a _____.