After talking to other customers and the service technician,…
After talking to other customers and the service technician, Greg finds out three things that make him absolutely furious: (1) his car is not the only car today that was not ready when it was promised, (2) the reasons the cars are not ready is because the dealership manager didn’t adequately prepare for the recall and failed to order enough parts for all the customers who need the recall repair at his dealership, and (3) other dealerships in the area were able to get plenty of parts – there was no “act of God” or problem at the parts facility or anything else that would have prevented Greg’s dealership from getting the parts. Use the three factors we discussed as part of attribution theory to explain why Greg is so upset after finding out this information (9 points total).
Read DetailsDifferent consumers can go through very different decision m…
Different consumers can go through very different decision making processes for the same product, depending on their level of motivation/involvement with the decision. Take Jane and Jeff as examples. They have both just bought a new, front loading washer/dryer set. Jane engaged in extended problem solving while Jeff engaged in limited problem solving. Both of them went through all five stages of the decision making process, but some of these stages looked very different. It is likely that Jane and Jeff’s problem recognition was similar in that they both recognize a difference between their [answer1] state and their [answer2] state. (1 point for each blank, 2 points total)
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