During a “black Friday” sales event, a group of suburban hol…
During a “black Friday” sales event, a group of suburban holiday shoppers waited for several hours outside of a department store. When the doors were opened, the crowd rushed into the store and began fighting over high-value items. The crowd grew more frenzied and shoppers began smashing display cases, looting, and brawling until police arrived some minutes later. Social psychologists would say that this phenomenon occurred, in part, due to:
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