The ease with with which something can be tested or experime…
The ease with with which something can be tested or experimented with on a limited basis, or simply put, how easy it is to try something is a concept that Everett Rogers (a hybrid corn farmer) called ____________ (one word) in his book, Diffusion of Innovations.
Read DetailsGive people a choice between a certain, good thing and an un…
Give people a choice between a certain, good thing and an uncertain but potentially better thing, most people will choose the certain, good thing because they are risk averse. This phenomena (the devaluing of things uncertain), according to the author of The Catalyst, is called the “____________ ___________” (2 words).
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