Recall in class when you practiced elicitation of target pho…
Recall in class when you practiced elicitation of target phonemes. Choose four phonemes. Discuss one way you would elicit each phoneme. To clarify, you need to list four phonemes with four corresponding ways you would elicit correct production. Example: Phoneme 1 – Elicit by ______ Phoneme 2 – Elicit by ______ Phoneme 3 – Elicit by ______ Phoneme 4 – Elicit by ______
Read DetailsThe Case Analysis portion of this exam is worth 50 points in…
The Case Analysis portion of this exam is worth 50 points in total. You must read this case carefully to understand how cloud-based products (SaaS models) are sold when pursuing inbound and outbound sales model strategies. Focus on: Understanding what the SaaS model is and how it works The main differences between Dropbox’s inbound and outbound sales model Understanding how inbound and outbound sales models are evaluated to determine the best ROI decision. For questions 1-7, the following case assumptions apply (make sure you note these) Churn Rate of Monthly Plan (Annualized): 30% Churn Rate of Annual Plan: 10% Gross Margin: 90% Inbound Sales Mix: 80% Annual/20% Monthly Outbound Sales Mix: 100% Annual Average Seats per Deal: 10 seats (inbound), 250 seats (outbound) Inbound Costs per Ad Click: US$8 Inbound Ad Click to Purchase Conversion Rate: 1% Outbound Discount from List Price: 20% Outbound Quota per Sales Rep: $400,000 Outbound Cost per Sales Rep (“All In”): $300,000 Case Dropbox_Go to Market Sales Strategy.pdf
Read DetailsAssume the CAC for inbound sales is $800, where Dropbox pays…
Assume the CAC for inbound sales is $800, where Dropbox pays $8 per click for digital advertising with a 1 percent conversion rate. If the team spent the remaining advertising budget on online advertising for inbound sales, how many new customers could Dropbox hypothetically expect to acquire?
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