A segment is more attractive if it is easy for new competitors to enter the market.

Although not recommended, some marketers decide to ignore market segmentation and target the whole market with one offer. This is known as ________ marketing.

Kallton is a multinational communications and information technology corporation. Its principal products are mobile telephones and tablets. It recently announced on its Web site that customers can suggest ideas for its upcoming product model. Contributors of short-listed ideas will be adequately rewarded. In this case, Kallton is using ________ to generate new product ideas.

The marketing manager at Frizzles’ Eateries targets customers who are working to lose weight but who still want to dine out. The restaurant chain offers a wide variety of low-fat, low-calorie meals that appeal to dieters. Frizzles’ approach is best referred to as ________ segmentation.

A business marketer normally deals with far fewer buyers than a consumer marketer.

 GenX, a manufacturer of sport motorcycles, is seeking a new supplier of motorcycle headlamps and brake lights. After searching trade directories, GenX invites five different suppliers to make formal presentations about how their solutions can create greater value for GenX than competing solutions. GenX is currently in the ________ stage of the business buying decision process.  

Selective distortion describes the tendency of people to interpret information in a way that will support what they already believe.

One reason demographic variables are the most popular bases for segmenting customer groups is because they ________.

For market segments to be beneficial for companies, they must be measurable.

Which of the following types of differentiation is used to gain competitive advantage through the way a firm designs its distribution coverage, expertise, and performance?