Xogen Corp. uses various digital marketing channels, includi…
Xogen Corp. uses various digital marketing channels, including social media, email marketing, and search ads, to guide customers through their purchase journey. To understand which channels are most effective in driving sales, they create models like “First Interaction” and “Experiment-Based” to evaluate the contribution of each channel to the final purchase. What are these models called that Xogen Corp. is using to assess the effectiveness of each media use choice on the final purchase?
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