The business marketer normally deals with far fewer, large buyers than does the consumer marketer.

For an employee at an organization, an annual appraisal can be considered a critical life event that impacts his or her consumption behavior.

When a product is more distinctive, it leads to less price sensitivity.

The World Trade Organization, consisting of 158 countries, works to erect entry barriers or regulations that limit free trade.

The behavior people exhibit as they pass through certain life-cycle stages, such as becoming a parent, is largely fixed and does not change over time.

In high-low pricing, retailers charge low prices on an everyday basis with occasional price increases.

With respect to a consumer buying situation that involves variety-seeking behavior, the market leader generally encourages variety seeking by offering lower prices or deals.

The ultimate form of foreign investment is direct ownership of foreign-based assembly or manufacturing facilities.

A global firm is a firm that operates in more than one country and captures R&D, production, logistical, marketing, and financial advantages not available to purely domestic competitors.

The demand for business goods is ultimately derived from the demand for raw materials.