The Paid, Earned, Shared, Owned (PESO) Model is often employed in planning an organization’s strategic communication. Match each level of the PESO Model to an example. 

According to lecture, what should social media managers take into consideration when they determine their Key Performance Indicators?

Many social media metrics are based on users’  _______ which are like bread crumbs that people leave behind when they visit a website or social media app. 

Please match the category of metric to an appropriate metric of that category.

Let’s say the owners of The Tattoo Shop want to know whether they should continue pushing their social media channels. What is your advice to them? Please provide specific evidence from the case study discussed in lecture. 

Which of the following is the most accurate description of machine learning? 

Which of the following is a media affordance of social media? 

Which of the following statements are true about the Coca-Cola Y3000  product discussed in lecture and the textbook? 

Media affordances come from the relationships between what a social media platform can do and ____. 

Using social networking sites (SNS) to share updates and pictures can be best described as ______, and the ____ generation is the most likely to use SNS in this way.