Identify the steps in developing a social media strategy, and give an example of how a product or a business might execute each step in the process of developing a social media strategy.

The process of developing a customer-focused website should be an iterative one, with research and testing taking place at several stages in the process. Discuss the meaning and importance of this statement, giving detail about what kinds of research and testing can be done and at what stages.

Describe three of the major influencers of organic search ranking and give examples of each.

Designing mobile-friendly sites requires careful attention to issues that impact the user experience. Describe three issues that need to be considered in designing or optimizing a mobile site, and explain why each is important.

Explain how promoted posts work on Facebook. Select two other social media platforms, and discuss the ways in which their versions of promoted posts are similar to and different from Facebook’s.

Identify the steps in the targeting and personalization process, explaining the nature of each. Give an example of how an enterprise might carry out the process.

Explain how and why sales and marketing need to work together. What pitfalls await a company that attempts to strictly separate sales and marketing?

Discuss three of the current trends for email marketing as discussed in the textbook. 

Explain the importance of demand generation and the steps of the demand generation process.

Consumer media use practices have changed significantly in recent years, driven by a proliferation of communications channels. Identify two or three specific changes and discuss them.