_______________ refer to the information we collect for our own use. This data collection in the process of gathering data through surveys, Focus group interviews (FGI), or experiments

Walmart tracks specific consumers’ buying habits closely and tailors products and messages precisely to people’s wants and needs based on this information. Walmart is using __________.

________ refers to the extent to which processing activity is devoted to a particular stimulus.

Because Campbell’s has a good reputation for making soup, their other brands such as Pepperidge Farms, which sells cookies, is also well-regarded. This phenomenon is an example of what strategy?

____________refers to tendency of stimuli similar to a CS to evoke similar, conditioned responses. Family branding, licensing, and look-alike packaging are all marketing strategies based on this.

A company using market segmentation strategies would target their products 

Which term refers to the perception that is below the level of the consumer’s awareness?

Want is something a person must have to live or achieve a goal (basic biological motive).

2 bonus questions (for 2 points) are below. 

The color red is often associated with which of the following?