Daktronics is planning to invest in CRM platform. The consul…
Daktronics is planning to invest in CRM platform. The consultants assessed that NPV of CRM platform would be somewhat modest ($ -300,000). However, they recognized two growth options of predictive pricing model and social media monitoring. What is the modified NPV of the CRM platform + the two option values? Should Daktronics invest in this project? Project Cost Hi Returns Low Returns Prob Hi Prob Low Predictive pricing model $150,000 $300,000 $200,000 0.2 0.8 Social media monitoring $70,000 $500,000 $100,000 0.3 0.7
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