Gannett Co. Inc. has been on a buying binge and now owns mor…
Gannett Co. Inc. has been on a buying binge and now owns more than 260 daily newspapers. The three largest newspaper owners hold 50 percent of the circulation of all daily newspapers, allowing for cost cutting and maximization of online subscriptions and advertising revenue. This is an example of a ________ strategy in the ________ phase of the industry life cycle.
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