30)   A physical distribution system involves only the physical movement of goods.

17)   Due to differences in culture in different markets, standardized products that are marketed globally will most likely require _________________.   

31)    Sales promotions are long-term IMC efforts directed to the consumer or retailer.

11)   Of all the elements of the marketing mix, decisions involving advertising are most often affected by cultural differences among country markets.

27)   Which mode of distribution in the foreign market will require a company to make the maximum financial investment?

16)    Which statement best defines the concept of public relations?  

12)   Different cultures usually seek different values or benefits from the primary function of a product.

7)   According to experienced exporters, what is the only effective way to select a middleman?  

2)   The rate of change in retailing worldwide appears to be directly related to the ________.   

9)   Traditional distribution channels in developing countries evolved from economies with a strong dependence on imported manufactured goods.