Which is true of chronic diseases?

Which of the following is a/are term(s) that Dr. Pereira prefers to use to describe excessive fat accumulation in the body? You may select more than one answer.

Marketers use a variety of strategies to capture consumer attention, including: Making content personally relevant Using pleasant elements such as humor or attractive visuals Creating surprise through unexpected elements Watch the following two ads: “Mr. Wind” by Epuron Old Spice: “The Man Your Man Could Smell Like” For each ad, identify and explain how at least two of the attention strategies listed above are applied. Keep your response as concise as possible while answering the question fully. We would estimate around 75 words per ad example (150 total). Strong responses will clearly connect strategies to specific moments or elements within each ad and briefly explain why those tactics are effective in capturing attention.  

Nike uses memory-building techniques like recirculation, chunking, and elaboration to keep its brand top of mind. Think of a brand that faces strong competition in its category. Briefly explain how this brand could use one or more of these techniques to improve retrieval and stand out. Be specific about how the technique would work in practice. Suggested length: 75–100 words.

Match each concept with its correct description:

What makes a sustainability claim more likely to be perceived as authentic rather than performative by consumers?(Select one)

In Amanda Zweerink’s guest lecture, what insights did you take away from either her career journey or the Nike case study?You can focus on one or both. Be specific in your response — what stood out to you, and why? There’s no single “right” answer — we’re looking for thoughtful takeaways based on your perspective.Suggested length: 2–3 sentences

What are examples of strategies a brand might use to reflect household dynamics in marketing? (Select all that apply)  

Choose a public health or safety campaign we discussed in class (e.g., Truth, Friends Don’t Let Friends Drive Drunk, Dumb Ways to Die).Explain how the campaign applied a consumer behavior insight to influence behavior change. In your response, briefly describe: What the campaign was trying to change What specific insight or principle it used (e.g., emotional appeal, social norms, loss aversion)  If the campaign used emotions, go beyond simply saying “it appealed emotionally” and describe what emotion was used and why that emotional appeal worked. Why this approach worked from a behavioral standpoint What made the execution effective or ineffective from a strategic perspective One key lesson this campaign offers other marketers Suggested length: 4–5 sentences. Focus on clarity and insight—strong answers explain how the campaign worked and why it was effective.

Why should marketers think about inclusion as a growth strategy—not just a social responsibility? (Select all that apply)