BEFORE pressing the “Submit the Quiz”button, show the paper with your handwritten answers to the camera and hold it for at least 5 seconds to ensure a clear view for the proctors. Then, immediately  take a picture of your test paper, and submit it.

True or false: Content marketing needs to be valuable, relevant and consistent?

What is meant by “contingent” in the chapter from “When Text Speaks”? 2 sentences maximum  

What is one potential problem mentioned in the Vargas chapter with implementing class/group contingencies?

_________ is the belief that most people’s actions are motivated solely by personal needs and selfishness.

What involves the sale of branded products through legal but unauthorized distribution channels. 

What are types of Branded Content?

The criminal justice system is costing federal, state, and local governments about __________ per year to operate.​

Which is business-to-business segmentation bases?

Which best explains Demographic Segmentation?