Aria sells high-fashion handbags and purses at an exclusive…
Aria sells high-fashion handbags and purses at an exclusive boutique. Most handbags are priced between $3,000 and $5,000, but some are priced as high as $12,000. A reality TV show star wants to purchase an $8,000 Louis Vuitton bag, but she complains that the price is too high. How might Aria respond to this price objection if she decides to use the compensation technique?
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