Demographics and Needs are often used to segment markets. First, pick a product of your choice. Then, based on that product describe – from a marketing manager’s perspective – which of these two methods (either ‘demographics’ or ‘needs’) seems to be the best way of segmenting markets for the product you chose. NOTE: for this Q you have to take a specific position, (i.e., don’t hedge and try to have it both ways by saying ‘it depends’!). Choose any one approach (either demographics-based or needs-based segmentation) and provide 2 reasons why it is better than the other approach for this product. Again, the quality of your rationale matters more than your specific choice of segmentation method.

What is not an exception to the consumer’s general right to choose only the goods and services they want?

Each transfer RNA contains a distinct                 triplet sequence that is complementary to the codon in messenger RNA.   

rRNA is associated with what part of the cell?

A family arranges for you to pick up the decedent at the airport and transport him to a local cemetery for burial.  No services are to take place.  What item on the GPL should the family be charged for?

A prepaid funeral arrangement is made at the home of a client.  The client changes his mind and notifies the funeral home that he wants to cancel.  How long does the funeral home have to issue a refund?

the conclusive performance of services with respect to the dead human body  by one of the legally recognized methods.

funeral arrangements made in advance of need that do  not include provisions for funding or prepayment.

A client enters into a preneed contract that can be cancelled at any time, but may require future payments for goods and services which were selected.  Which type of preneed contract is this?

A preneed client is trying to qualify for Medicaid.  He enters into a revocable guaranteed trust contract.  The contract includes $5000 for services and $3000 for an alternative container, scattering urn and printing.  How much of the preneed trust would be considered an asset by Medicaid?