A software company called “DataGuard” specializes in cyberse…
A software company called “DataGuard” specializes in cybersecurity solutions for a broad range of enterprises. The company has decided to position itself as the market leader by offering a unique suite of advanced security features, including AI-driven threat detection and real-time monitoring. These features are significantly more advanced than those of competitors, allowing DataGuard to charge premium prices. The company targets large enterprises that are willing to pay more for top-level security and innovation. Which of Porter’s generic strategies is DataGuard using in this scenario?
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