Part 4: Case Analysis (48 points)Questions 16, 17 and 18 guide you through some elements of analysis of the Aqualisa case, and question 19 asks you to provide a recommendation to the leadership of Aqualisa.

The Knights of __________, an organization founded in 1869 and that was much like the labor unions that came later, denounced the bad working conditions and unfair treatment in many workplaces of the time.

In the context of cliché conversation, which of the following is the purpose of niceties?

What is the expected customer lifetime value (CLV) of one Yellow Jacket Wines customer? Should Yellow Jacket Wines target the consumer based on the result of this calculation alone?

Provide a marketing strategy and implementation recommendation for the Aqualisa Quartz Pumped product that does not compromise Aqualisa’s broader positioning as a premium brand that embraces innovation. In particular, provide a targeting & positioning as well as distribution, promotion and pricing recommendation for Quartz that focuses on pull marketing. Give particular attention to how your recommended strategy and implementation helps solve the problems articulated in your analysis in 17 and 18.

According to Herzberg’s two-factor theory, hygienes

Which of the following is a pane in the Johari Window?

Allowing employees to have opportunities to suggest changes in an organization affects organizational climate.rev: 09_26_2018_QC_CS-140363

In the context of McGregor’s management theory, Theory X managers see workers as

The noted psychologist Abraham Maslow devised a(n) “__________ of needs,” which illustrates that people tend to satisfy their needs in a certain order.