An insurance and savings company aims to introduce their new…
An insurance and savings company aims to introduce their new college savings plans to parents who are enrolling their toddlers in pre-school. However, the company faces a significant challenge in promoting this product: the benefits of their savings plan will only be realized at least 15 years after parents enroll in the program (When their kids go to college). Many consumers tend to prioritize immediate needs and desires, often struggling to think about long-term financial planning. Consequently, the company is developing an advertisement designed to engage parents by directing their attention towards their children’s future. Which ad concept would be more successful?
Read DetailsChoco Rice is a cereal brand whose visual appearance closely…
Choco Rice is a cereal brand whose visual appearance closely resembles that of a very well-known cereal brand. Their expectation is that by adopting a similar look to this other brand, consumers will perceive Choco Rice to possess the same attributes as the well-known brand, including taste, texture, and quality. Alternatively, they aim to create a situation where consumers might become confused in the store. This situation can be seen as an illustration of:
Read DetailsMemory is usually measured in two ways. [concept1] measures…
Memory is usually measured in two ways. [concept1] measures the ability of consumers to trigger the brand name when asked about the product category, and [concept2], which measures the ability to recognize a particular brand after being exposed to some marketing stimuli.
Read DetailsFor the COURSE entity, the following are known to be cand…
For the COURSE entity, the following are known to be candidate keys: 1) subj code and course number together; 2) course name; and 3) course description. The following is additional information known about the candidate key attributes. subj code and course number is always required for all courses, and change is rare course name is always required for all courses, but the change is more frequent than course number to reflect current understanding. course description is always long text description and change is more frequent than course name to reflect updates made to the course content. Based on the above information, select all choices that meet the necessary criteria to serve as a primary key.
Read DetailsOn December 1st, a company purchased $2,600 of supplies. By…
On December 1st, a company purchased $2,600 of supplies. By the end of December a physical count shows that $1,350 of supplies remain. What is the required adjusting entry? Select the appropriate account to debit and credit. PLEASE NOTE THE DEBIT MAY NOT ALWAYS SHOW BEFORE THE CREDIT IN THE RESPONSE
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