__________ takes advantage of information technology to create a repository of customer data that can be used for relationship development and management and in follow-up sales efforts.

Which of the following functions is NOT performed by a marketing agency?

Which of the following is NOT an attribute of “healthcare” when compared with “medical care”?

Stacy, a social media marketer with Bayfront Hospital, recently posted a video to the hospital’s Tik Tok account showing nurses and patients dancing in the hallways that quickly earned over 10,000 likes. This is an example of: 

Which of the following bodies of knowledge is required of marketers involved in the implementation of a population health model?

Structural factors influencing demand for health services include all of the following EXCEPT:

Sache has recently begun a new marketing research project to determine if St. Joseph’s Hospital should expand its services. To start the process Sache reviews past research St. Joseph’s had done in the past and did a comprehensive internet search of new services hospitals are now offering. This is an example of Sache collecting: 

Over the years, there has been a shift in healthcare from institutional advertising to: 

The __________ is responsible for delivering the copy, image, film, audio, poster, and other promotional content to the media channel (e.g., radio station, movie or television studio, website, publishing office, printer) on time.

The level of knowledge that individuals and groups possess with regard to health and healthcare is referred to as _______.