Your company is coming up with a brand new, highly risky campaign idea. This idea is not only totally different from past campaigns, but also carries the potential risk of offending some segments of the target market. What would be your advice to your company about testing its effectiveness?

(Prompt repeated so you don’t need to scroll):  Azia corporation is a newly formed company by two college students with a limited promotions budget. They are marketing an innovative new hair replacement product, based on a very new technology. They have contacted you for your help with their promotional strategy.  3. c. If they were to consider sales promotions, what type of sales promotions (trade or consumer or both) should they consider? Why? (3 points)

(Prompt repeated so you don’t need to scroll):  Azia corporation is a newly formed company by two college students with a limited promotions budget. They are marketing an innovative new hair replacement product, based on a very new technology. They have contacted you for your help with their promotional strategy.  3. b. How would you rank order the priority of investing in the other two promotion strategy elements? Would you prioritize one over the the other? Why or why not? Please justify your responses (2 points).

An advertiser wants to reach a geographically well-defined target audience but has a limited budget. Which of the following would you recommend?

This phylogenetic tree depicts the evolutionary relationships of eight major vertebrate classes.  Tiktaalik is an intermediate fossil that represents an early ancestor of all tetrapods. Specifically, Tiktaalik is known for its wrist, a key feature of the tetrapod limb that made it possible for which major evolutionary transition in animals? [answer1] If you were to add Tiktaalik to this phylogeny, where would the Tiktaalik branch extend from? [answer2]

CHOOSE THE BEST ANSWER Use the table below to transcribe and translate the following DNA sequence and identify the final polypeptide strand. DNA: 3′ – TTGCGACCAGGGAACCGA – 5′

A study on blood sharing among vampire bats has shown that a hungry bat is more likely to receive a blood meal from another unrelated individual if the hungry bat has fed that same individual in the recent past. This observation supports the hypothesis that sharing of blood meals could have evolved by way of…

In the figure below, fossil elephant skulls are shown along with their age. Based solely on these fossils, what hypothesis would Darwin have proposed for the evolution of elephant tusks?  

Based on the biological definition of sex, what is the single character that distinguishes males from females?

Blue-headed wrasse fish are born as biological “females”, but change into biological “males” when they grow to a certain size. This switch is the result of fitness differences between “males” and “females” at different stages of development. Large individuals are better able to defend nesting sites from competitors, so fitness is higher in “males” that are larger. Which of the following graphs illustrates the relationship between size and fitness in the two sexes of blue-headed wrasse?