You work for a national fast food chain restaurant whose exe…
You work for a national fast food chain restaurant whose executives want to revamp your marketing strategies. They use a promotional strategy that allows them to showcase their foods and services as better than the myriad fast food restaurants out there. Which type of advertising did the company use?
Read DetailsThe blend of variables including advertising, personal selli…
The blend of variables including advertising, personal selling, sales promotion, and direct marketing that are designed to satisfy the needs of a company’s customers and achieve organizational objectives through various communications is referred to as the
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