Please determine the customer segmentation criteria to be ut…
Please determine the customer segmentation criteria to be utilized to segment a HCP (Health care professional) target group to promote a specific product via sales force. a) Average number of patients visiting the HCP’s office by month for a specific pathology related to your product b) Total sales of your product in your country c) Average gross margin of your product d) Prescription share of your product at HCP level Select one (1) correct answer below:
Read DetailsWhich of the following criteria are relevant when setting sa…
Which of the following criteria are relevant when setting sales force targets for medical detailing sales representatives? a) Total km driving distance to effectively cover the assigned sales territory b) Historical sales in the assigned sales territory c) Expected sales growth in the assigned sales territory d) Average price discount in % on the promoted products in pharmacies in the assigned sales territory e) Expected market share growth in the assigned sales territory Select three (3) correct answers below:
Read DetailsWith “Omnichannel customer interaction” we refer to: a) Pro…
With “Omnichannel customer interaction” we refer to: a) Promoting and/or selling our products to customers across several different commercial channels b) Promoting and/or selling our products via the e-commerce channel c) Promoting and/or selling our products utilizing several isolated communication channels d) Promoting and/or selling our products utilizing several interconnected digital and non-digital communication channels e) Promoting and/or selling our products utilizing AI and ML (Artificial Intelligence and Machine Learning) Select one (1) correct answer below:
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