The lowest step of the content value ladder is also known as which of the following?

In the jargon related to ethical behavior in SEO, a ______ creates site maps so that every page is linked to every other page and search engine bots can crawl every page while a ______ might do something like placing keywords in hidden text by making the font color of keywords the same color as the page background.

Which of the following types of site content has a long shelf-life and its information is likely to remain useful and reliable over a long period of time?

Which of the following is NOT an example of social sharing?

___________ are online display ads that incorporate user data in the ad or in the targeting of the ad and enable some form of social interaction within the ad unit or landing page.

Social commerce is a subset of which of the following?

When brands create brand profiles within selected social networking communities, what does the brand act as in the network’s social graph?

Chapter 10 says information that we collect ourselves for the research purposes at hand is also known as which of the following? 

________ are “multi-phrase search queries” while _______ use web properties (i.e. links pages) to send one link to the home site and another link to the next property.

In a social network, people show their loyalty through simple acts such as ‘liking’ brands on their Facebook page or ‘joining’ a sponsored group. This type of loyal following in an online community is also known as which of the following?