Healthcare providers were not used to thinking of patients as __________. Redefining the patient as a consumer has encouraged the wider use of marketing in healthcare.

One factor that encouraged the use of marketing by not-for-profit healthcare organizations was _______.

Heading into the 21st century, epidemiologists found that the major factor in determining health and illness was _________.

Drug companies send doctors unsolicited “throwaway journals,” which are typically newsletters containing summaries of research articles. 

A census tract is an example of a(n) _______ unit.

Which of the following types of health services is most likely to be aggressively marketed?

The territory or population served by a healthcare organization is referred to as a(n):

Which of the following activities might not be recognized as a form of marketing?

A form of segmentation unique to healthcare is _______.

 In healthcare, which of the following typically refers to anyone in the population who might use a health service?