The Schaeffer House routinely hires extra high school students to work during the Christmas season. This is said to be _______.

A major advantage of a ________ strategy is that the company does not tie its reputation to the product.

Why did consumers reject an environmentally friendly new packaging material for Frito-Lay’s Sun Chips snacks?

General Electric’s GE Profile brand of large appliances which utilized more modern design and advanced feature options was an example of ________.  

When considering the categories of service offerings, to which category does a cell phone belong?

American Express’s “World-Class Service, Personal Recognition,” Mary Kay’s “Enriching Women’s Lives,” Hallmark’s “Caring Shared,” and Starbucks’ “Rewarding Everyday Moments” are examples of brand ________.

If a McDonald’s Big Mac tastes significantly different from one restaurant location to another, this represents a problem with the product’s ______.

Cortney had an appointment scheduled with Dr. Alito at his office, but couldn’t make it on time due to traffic. By the time she arrived, the doctor had already begun with the next patient. This illustrates the ________ of services.

Of the following, which is true?

Brand mantras typically are designed to capture the brand’s points-of-________, that is, what is unique about the brand.