Which of the following is an example of the people element of an airline company’s services marketing mix?

Roger Simpson is an event planner who specializes in planning family reunions. He typically works with one or two members of the family who provide him with all the family-related information. If a family reunion planner refuses to provide Simpson information about Uncle George and his descendants because he did not like Uncle George, that family member will have contributed to the widening of provider________ by preventing Simpson from doing his job to the best of his ability.

Which of the following statements does NOT contain a reason why consumers lack accurate reference prices for services?

The global impact of Covid-19 affected many service providers. Which of the following was LEAST impacted in a negative way?

If customers believe they have multiple service providers to choose from, or if they can provide the service for themselves, their levels of________ are higher than those of customers who believe it is not possible to get better service elsewhere.

When its sales were declining, Canadian Airline conducted a marketing survey to understand the expectations of the business traveler, its target market. It learned business travelers resent that they are bosses in their own offices but are totally controlled by the whims of the airlines when they travel. If Canadian Airline had only surveyed former customers who were still in their database, it would have used which service recovery strategy?

The Atlanta Kroger Marketing Area (KMA) publishes a monthly newsletter, Hot Off the Press, to provide information to its employees about food safety and preparation, changes in store policy and exceptional service encounters and the employees who were involved in these encounters. This newsletter is an example of

When is a service guarantee inappropriate?

Traditionally, the service characteristic of inseparability usually meant providers and/or customers had to be physically present in an service encounter. Which has had the greatest impact on customer expectations and perception during Covid-19 when this was often not possible?

Many carwashes offer free replacement washes to car owners if it rains or snows within 24 hours of when they had their cars cleaned at the carwash. Because people who would take advantage of this service guarantee are the ones that are concerned about the appearance of their car, this service guarantee