1:25 PM

Why do marketers combine psychographic and demographic data, and how does this improve targeting strategies? In your response, be sure to: Explain why combining psychographic and demographic data is useful for marketers. Describe the differences between psychographic and demographic data and how each helps in audience targeting. Provide a clear example of how a brand could use both types of data to target a specific consumer group. Tip: Your response should be at least 3–5 sentences. Focus on clear explanations and a specific example rather than writing a long answer.

How can understanding consumer behavior contribute to the success of non-marketing campaigns, such as public safety or health initiatives? Choose a campaign we discussed in class and explain how consumer behavior insights were applied to influence behavior change. In your response, be sure to: Identify the non-marketing campaign (e.g., public safety or health initiative) and describe its purpose—what problem was it trying to solve? Explain the consumer behavior insight used in the campaign (e.g., emotional appeal, social norms, behavioral triggers) and how it was applied. Discuss how this insight helped the campaign achieve its goals—how did it influence behavior change and make the campaign more effective? Tip: Try to write at least 3–5 sentences so your answer is clear and complete. Focus on explaining how the campaign worked and why it was effective—not just naming it. A strong response tells the story of how consumer behavior insights helped shape the campaign’s success, but please keep it concise.

Choose one of the marketing campaigns from the matching exercise in the previous question and explain how it demonstrates personal relevance. Your response should: Identify the campaign and the specific dimension of personal relevance it addresses (self-concept, values, needs, or goals). Explain how the campaign connects with consumers on a personal level—why does it resonate with them emotionally, functionally, or psychologically? Describe how this approach influences consumer behavior—does it make people more engaged, more likely to buy, or more connected to the brand? Tip: A thoughtful response should be at least 3–5 sentences. Focus on clear explanations rather than writing a lot—strong answers get to the point while still giving enough detail.

Given a Bayesian Network illustrated in the following figure, what can be inferred? (Select all that apply.) A, B, C, D, and E are all random variables. ( The graph has the following configuration: there is a directed edge from Node A to Node B, from Node B to Node D, from Node B td Node E, and from Node C to Node E. )

True or False? A Bayesian Network cannot have a directed cycle. Or, in other words, a Bayesian Network should be a direct acyclic graph (DAG).

Case study B A 72-year-old woman came to the emergency room with right facial weakness. She awoke in the morning with a “funny feeling” in her cheek and thought she might have accidentally bitten herself overnight. She looked in the mirror and noticed her right face was drooping a little. She also thought her speech sounded slightly slurred, so she called her wife to confirm this. Her wife recommended that she go to the emergency room and she complied. During examination, her right lower face showed significant delay and reduction of movements with smile, but she was able to raise both eyebrows. Taste on both sides of the anterior tongue was intact in response to mustard or jam on a swab. Hearing was normal and she had a normal gag reflex with symmetrical palatal elevation. Her speech sounded mildly slurred, but the patient reported that it had sounded worse in the morning. Tongue protrusion deviated notably to the right, and she had a weak cough. Strength testing in the limbs revealed no weakness. All limb and frontal release reflexes were normal.

Avant, nous ne [1] (connaître) pas Guillaume. Depuis, nous l’ [2] (rencontrer).

Case study B, Question 2 Based on your answer above, where would you localize the neurological damage for this patient? Be as precise as possible and justify your response.   

** Case study A, BONUS QUESTION (up to 3 points) **  Levodopa increases the concentration of dopamine, and carbidopa slows down metabolism of dopamine so that it remains in the body for longer. Do you think this individual has a disorder of dopamine receptors (in the striatum), dopamine producers (in the substantia nigra PC), both, or neither? Justify your response.