A popular apparel company wants to introduce a new style of…
A popular apparel company wants to introduce a new style of jeans aimed exclusively at bike riders. Since such a product does not exist in the market yet, the designers want to understand what bikers look for in a pair of jeans, what associations they have, and how they qualitatively feel about different brands and lifestyles. Which of the following market research tools would be best suited to help the firm gain insights about these consumers?
Read DetailsRead the passage below and choose the appropriate answer….
Read the passage below and choose the appropriate answer. 백화점 쇼핑 오늘 수빈이는 친구 민지와 같이 옷을 사러 백화점에 갔습니다. 백화점 안은 쇼핑하러 온 사람들 때문에 아주 복잡했습니다. 수빈이는 요즘 유행하는 짧은 치마와 블라우스, 그리고 굽이 높은 샌들을 사고 민지는 운동할 때 입을 편한 바지와 티셔츠를 샀습니다. 한국은 유행이 자주 바뀌어서 옷 사기가 어렵습니다. 민지는 캐나다에 계시는 아버지께 드리려고 얇은 면 자켓도 하나 샀습니다. 세일을 해서 반값으로 싸게 살 수 있었습니다. 그런데 현금이 모자라서 카드로 냈습니다. Match the given sentence in the left column with the reason in the right column. (Use each one once.)
Read DetailsPedialyte was originally a rehydration drink for sick childr…
Pedialyte was originally a rehydration drink for sick children, but Abbott has recently started marketing it to adults for hangover recovery and sports hydration. This is an example of which strategy in Ansoff’s Growth Matrix / Diversification Analysis?
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