25)    Segmenting markets means that a company is ________.

Essay Question Two 2)   Describe the VALS framework.

22)   Occupation segmentation and income segmentation are essentially the same thing.

21)   The reference group known as a secondary group includes people with whom one has frequent contact.

15)    Attitudes are learned or at least influenced by __________. 

8)    After staying in a boutique hotel in Chicago, Kalya posted a picture on the hotel’s Instagram page and described it as fabulous. This kind of information is considered ________data.    

The following table contains data that were obtained from a hypothetical study of cervical cancer and long-term use of oral contraceptives. Those who consented were first examined for the presence of precancerous or cells, using the pap smear test, and were only enrolled to participate if they had no sign of cervical cancer. The study took 20 years of two (2) yearly examinations. Note-well: Do not round off the numbers. For an example 0.987 should not be written as 0.99. The final answer should be up to two decimal places.   Numbers should be separated by a full stop i.e., 0.98 (do not use a comma 0,98)                     Oral contraceptives        Cervical cancer     Total         Yes    No          Yes    600     100    700     No      200    100    300      Total     800    200    1000       1. Select the appropriate study design with a reason this was most likely to be. A. Prospective cohort study, because the study involved participant follow -up; lasted 20 years with 2 yearly examinations of participants  B. Case studies – because the study involved participant follow -up; lasted 20 years with 2 yearly examinations of participants C. Case series – because the study involved participant follow -up; lasted 20 years with 2 yearly examinations of participants D. Cross-sectional studies -because the study involved participant follow -up; lasted 20 years with 2 yearly examinations of participants Based on the options above, write only the appropriate LETTER HERE [BLANK-1]. JUST WRITE THE LETTER 2. Calculate the incidence of cervical cancer among the exposed women and write down the correct answer below. ANSWER=[BLANK-2] 3. Calculate the incidence rate of cervical cancer among the unexposed women and write down only the correct answer below. ANSWER=[BLANK-3] 4. Calculate the relative risk and write down only the correct answer below. ANSWER =[BLANK-4] 5. Based on the answer in question 4 above please choose the correct interpretation and write only the letter. A. The odds of developing cervical cancer was 1.28 more likely in women using oral contraceptives compared to those who did not use them.  B. The risk of using contraceptives was 1.28 amongst women who used contraceptives compared to those who did not use them. C. The risk of developing cervical cancer was 1.28 times higher among women that used oral contraceptives compared to those who did not use them. D. The risk of cervical cancer during a women’s lifetime was 1.28 times more likely in women using contraceptives compared to those who did not use them. Based on the options above, write only the appropriate LETTER HERE [BLANK-5]. JUST WRITE THE LETTER

The examination commences at 9:00 on Wednesday 06th November 2024 and ends at 14:00.  The examination is divided into two sections. Section A (multiple choice questions – closed book) and the browser guard has been activated for this exam. No course notes or other resources are allowed for this section. The use of the internet is strictly prohibited.The examination is scheduled to take 90 minutes to complete. The use of secondary devices is strictly prohibited.Section B (calculations, long and short questions – open book). The use of the internet is strictly prohibited.The examination is scheduled to take 210 minutes to complete. The examination will be on Blackboard and the Honorlock Proctoring System will be used for invigilation. All the answers are to be written STRICTLY in the Blackboard test tool available. No MS Word or PDF submissions will be allowed. The examination must reflect individual effort and students are not allowed to solicit help from anyone. The grading and all other matters regarding this examination are governed by the general rules of the Sefako Makgatho Health Sciences University (SMU)

(9 points) Water at 1 atm is heated in a mechanically polished stainless-steel pan, with its surface is electrically heated to Ts = 110°C. The pan’s diameter is 20 cm. What is the power required to boil the water? Use the following properties for your calculations: Tsat = 100°C, liquid phase’s density = 957.9 kg/m3, vapor phase’s density = 0.5956 kg/m3, liquid phase’s specific heat = 4217 J/(kg×K), liquid phase’s dynamic viscosity = 279×10-6 Pa×s, liquid phase’s Prandtl number = 1.76, hfg = 2,257,000 J/kg, Surface tension = 0.0589 N/m.

(10 points) Liquid water at 37°C flows over a 0.5 cm diameter isothermal sphere (Ts = 22°C) at 0.2 m/s. What is the average convective heat transfer coefficient? Hint: (1) Density is the inverse of specific volume, (2) Subscripts f and g in property table correspond to the liquid and gas phases, respectively.