Which of the following is a primary difference between publicity and advertising?

An advertisement for Flora Gardening Supplies begins with a discussion of how beautiful and enjoyable gardens can be. It ends with the directive to visit the company website and guarantees that the online experience will convince consumers to buy the company’s products. By placing the strongest point at the end of the ad, Flora is hoping to benefit from the:

Before purchasing a car, John sought advice from his friends and researched for auto reviews on the Internet. He also visited car dealers and requested for a test-drive. In which of the following stages of the consumer decision-making process is John engaged?

Momentum, a car manufacturer, positions one of its convertible as “the best natural tanning tool known to man.” This scenario would reflect a positioning strategy based on:

_____ has been defined as “the art and science of fitting the product or service to one or more segments of the broad market in such a way as to set it meaningfully apart from competition.”

The fact that the crime did not cause or threaten serious harm to people or property can be used as a mitigating factor at trial.

Marketers who try to select spokespeople whose traits will maximize their message influence are concerned about their credibility. The two important dimensions associated with credibility are:

The U.S. district courts are federal appellate courts.

A bench trial is a trial conducted before a jury of less than 12 people.

Which of the following is NOT a goal of sentencing?