This is a bonus question worth eight (8) points. You are t…
This is a bonus question worth eight (8) points. You are the marketing director for a professional soccer team in the USA. The team is struggling and you have been asked by the owner of the team to put together a communications plan that will increase engagement from the local community and get more people coming to the game. Name four (4) promotional tools that you think would be most effective to use. Explain why you have chosen each tool. Detail the specific type of promotional activity you would include under each category.
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