Division of an overall market into homogeneous groups based on their locations constitutes socioeconomic segmentation.

Geographic information systems help marketers map out most efficient delivery routes.

The Asian Americans are currently the largest ethnic minority group in the United States.

The application of electronic tools, such as email, instant messaging, and blogs, to contemporary marketing has the potential to greatly reduce costs and increase customer satisfaction by increasing the speed and efficiency of marketing interactions.

Marketing strategies that prove successful in one country are invariably applied successfully in international markets as well.

The use of bots has made shopping easier, as it can search hundreds of websites for information on products that meet certain criteria set by the customer.

Marketing efforts aimed at creating brand awareness will have a broader target audience compared to those aimed at strengthening relationships with existing customers.

The governmental regulations that affect marketing practices are mainly for advertising and distribution, and do not place any restrictions and prohibitions on the design and packaging of products.

Marketers are finding new product opportunities with two-income families demanding goods and services that fill the need for convenience, health, safety, and time constraints.

During the recession stage of the business cycle, consumers have enough money to spend, but caution often restraints their willingness to buy.